Our strategy

Leading market positions delivering leading performance.

As we continue to create everyday essentials to make people’s lives more liveable and inspiring, we are proud to have achieved the financial targets that we set ourselves for 2015.

Achieving our targets represents significant progress for the company. However, we know we must continue to improve to achieve our vision of leading performance in all the markets in which we operate.

So we are maintaining that same vision for the next phase of our strategy development, which includes new financial guidance. For the period 2016-2018, our guidance is:

  • Return on sales between 9 and 11 percent
  • Return on investment between 13 and 16.5 percent
  • Clear aim to build on the foundation we have created and grow in line with, or faster than, our relevant market segments

Our strategic ambitions relating to sustainability performance are as follows:

  • Increase revenue from downstream eco-premium solutions to 20 percent of our revenues by 2020
  • Reduce our carbon emissions through the value chain (excluding Scope 4) by 25 to 30 percent per ton by 2020 (2012 base)
  • Improve resource efficiency across the full value chain

We also remain committed to our core principles and values, strategic focus areas and core processes. In the next phase of our strategy, our action focus will switch to a greater emphasis on organic growth and innovation. The next steps we have identified are:

  • Hardwire new organization model
  • Deliver continuous improvement culture
  • Build further operational excellence
  • Drive organic growth and innovation
  • Pursue value generating bolt-on acquisitions